QUIERO QUERÉTARO
MINISTRY OF TOURISM

I led the creative team behind Quiero Querétaro, the official tourism promotion concept for the Municipal Tourism Secretariat of Querétaro. The campaign became the city’s flagship communication platform, guiding not only our agency’s work but also that of other agencies, whose outputs we supervised to ensure consistent style and messaging.

Under this concept, we developed a wide range of promotional materials, from digital campaigns, videos, and activations to sub-programs such as themed tourist routes, Christmas events, and museum promotions. My team was also responsible for managing the city’s official social media presence, creating high volumes of tailored content and copy for diverse audiences.

In addition to overseeing creative strategy, I coordinated with multiple stakeholders—including photographers, video producers, writers, and government representatives—to deliver an integrated campaign that reinforced Querétaro’s cultural identity and positioned it as a leading tourism destination.