IMSS QUERETARO
MEXICAN SOCIAL SECURITY INSTITUTE

Working with the IMSS Querétaro meant navigating one of the most complex communication environments in Mexico: a federal public institution where every message must be precise, compliant, and deeply respectful of the medical context. Within this landscape, I led the strategic and creative development of a wide range of campaigns aimed at both the general public and the institution’s own medical and administrative staff.

Our work covered everything from traditional outreach and digital communication to video production, internal campaigns, and event support. One of the most notable moments was the inauguration of the city’s new hospital, an event attended by the President of Mexico, where our team contributed to the communication and production efforts behind the scenes. Despite the strict regulations, we found creative ways to use various communication channels to deliver clear, engaging, and trustworthy messages.