prime blend
mabe

Prime Blend Mabe is a luxury line of high-end kitchen appliances, bringing together io mabe, GE Profile, GE Cafe, and GE Monogram under a single brand. Targeting a select audience with refined tastes across Latin America, we developed the campaign “Revive the World in Your Kitchen”, that connected the sophistication of exotic culinary experiences with the elegance of the appliances themselves, rather than focusing on cooking processes.

As part of the creative team, I participated in the creation of copy, supervised the production of videos, luxury print materials, and generated internal activations to introduce the new business line to employees. The campaign positioned Prime Blend Mabe as a symbol of style, travel-inspired experiences, and premium quality, highlighting the aspirational lifestyle of its audience.