PHILLIP MORRIS
INTERNATIONAL

I was part of the Leo Burnett creative team dedicated to the Philip Morris account, with a strong focus on Marlboro and Chesterfield. Working under the strict limitations of tobacco advertising, we developed inventive ways to connect with consumers and employees, particularly through point-of-sale activations, internal communications, and sales force engagement. Collaborating closely with designers and strategists, I contributed to the launch of Marlboro’s new identity in Mexico and the introduction of Chesterfield to the local market. Our work combined storytelling and design to deliver impactful materials that balanced global brand consistency with local legal requirements.

Due to strict regulations on tobacco advertising—particularly online—much of this work cannot be publicly displayed.