Cerealistas
Kellogg’s KLA

At Kellogg’s Latin America, employees lacked the tools and knowledge to confidently communicate the nutritional, social, and emotional value of the company’s products. To address this, I guided the team with the strategic and creative direction of Cerealistas, an internal communications and engagement program that turned this challenge into an opportunity to build pride and loyalty.

We created animated hosts, Luca and Nina, to anchor a series of communications that included infographics, publications, promotional materials, contests, and even live broadcasts across the LATAM region. The program reached all employees—from plant workers to executives—and after just one year, it was recognized as a Best Practice for its ability to combine storytelling, education, and entertainment, paving the way for replication at a global level.