Hi, I'm Carlos Garcia

Creative Portfolio

Creative Portfolio

I’m Carlos Garcia, a Brand & Marketing Strategist, Creative Director, and Communications Leader now based in the Netherlands. Over the past 15+ years, I’ve shaped campaigns and brand strategies for international names like Kellogg’s / Kellanova, Philip Morris, and Scania, collaborating with agencies such as Leo Burnett, BBDO, and my own creative venture, KANE.

My work sits at the intersection of creativity and strategy; I thrive on building ideas that inspire, but also on designing the systems and teams that make them sustainable. From brand storytelling to internal communications, from concept development to execution, I’ve led projects that deliver both impact and long-term value.

Now part of Amsterdam’s creative scene, I’m excited to continue growing my network, exchanging ideas, and contributing to bold, forward-thinking projects.

Resume & Experience →

Portfolio Highlights

  • Best Practice at Kellogg's

    Cerealistas

    An initiative developed to foster employee pride at Kellogg’s that went on to be recognized as a Best Practice.

  • Phillip Morris

    Collaborated on Philip Morris campaigns, including the launch of Chesterfield in Mexico and Marlboro’s packaging redesign.

  • Kellogg’s internal campaigns

    Kellogg’s & Kellanova

    Created strategies and content for Kellogg’s / Kellanova internal communications, reaching employees across multiple regions including LATAM, the US, and Europe.

  • BUSES & TRUCKS

    SCANIA

    Led the creative strategy for Scania, defining campaigns and social content for trucks and buses.

  • Quiero Queretaro

    Tourism Campaign

    Directed the creative concept for Quiero Querétaro, the official tourism campaign for the city, shaping social content, campaigns, and promotional materials.a la descripción

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